Dear Partner in Tourism,

Last year, we removed membership fees for all of Tourism London partners. Since then, we’ve heard that you’re looking for more marketing opportunities with us over and above what your membership entails, and that you’d be willing to pay to play. For the rest of 2024, we’ve compiled a few marketing initiatives that we think will bring you this extra value. We’ll review the results at the end of the year and plan for more opportunities in 2025. Read on to learn more about the marketing and advertising opportunities available this year including:

A Summer Photo/Video Partnership Package

Looking to update your photo and video assets? Partner with Tourism London on this 2024 package. Tourism London will bring a professional media team out to your location for a small shoot and you’ll be able to keep the assets. Each package includes:

• 25-45 edited photos
• 1 x 20s-40s portrait video
• 1 x 20s-40s full frame video
• All RAW Photography
• All RAW Video Files
• Transcoded video files in .mp4 format, basic LUT/colour preset applied (mix of portrait and full frame)
• All deliverables provided with a standardized searchable file naming convention

The package costs $750.00 to participate (we’re subsidizing it for you to make it more affordable). Assets will be owned by both the partner and Tourism London and can be used widely in marketing campaigns. There are 8 spots to participate on a first-come, first-served basis. All photoshoots will happen in July, August or September, depending on the partner location.

If you’re interested in participating in the photo/video partnership package, reach out to Natalie Wakabayashi today.

Website Advertising: Three New Opportunities

We know that Tourism London’s website site recorded nearly 1.9 million page views (an increase of over 10%) while getting over 912,000 unique visits (another increase of over 10%) in 2023. Out of all this traffic, 82% came from organic searches which proves our efforts in SEO are working! We also know visitors are finding our content more engaging than ever and exploring our site longer with the average visit duration rising from 1 minute and 47 seconds to 2 minutes and 51 seconds. These are record breaking numbers for us and they’re only growing in 2024.

We’ve put together three different advertising opportunities on our website for Tourism London partners to purchase. You can advertise on our home page and events page or be featured on the Food and Drink or Places to Stay sections.

1. Home Page with a Bonus Events Section Ad Space
Linked through to a partner’s direct website, the home page ad spot is your chance to market on Tourism London’s most popular pages.

• There are 5 spots available monthly, but only 2 showing at a given time
• The cost is $500.00/month
• Any Tourism London partner can buy up until the end of December 2024 (5 months available) on a first-come, first-served basis
• The ads shown will be randomized each time the page is loaded. Bonused with the home page ad spot is a spot on the Events page as well.
• Artwork is the responsibility of the partner. Two ads will need to be submitted both in .PNG or .JPEG formats:
  • 455 pixels wide x 358 pixels high
  • 970 pixels wide x 250 pixels high

2. Food & Drink Section Feature
Linked through to your Tourism London partner profile, this ad space is targeted to food and drink partners looking for more exposure.

• There are 8 spots available monthly
• The cost is $75.00/month
• Food and drink partners can buy up until the end of December 2024 (5 months available) on a first-come, first-served basis
• The order of partners listed in this ad section will be randomized each time the page is loaded so it’s always different who is in the first ad spot

3. Places to Stay Section Feature
Linked through to your Tourism London partner profile, this ad space is targeted to accommodation partners looking for more exposure.

• There are 8 spots available monthly
• The cost is $75.00/month
• Accommodation partners can buy up until the end of December 2024 (5 months available) on a first-come, first-served basis
• The order of partners listed in this ad section will be randomized each time the page is loaded so it’s always different who is in the first ad spot

If you’re interested in any or all of these website ad spaces, reach out to Natalie Wakabayashi today.

Monthly Consumer Newsletter Advertising

Sent out on the last Friday of every month, Tourism London’s consumer newsletter is a popular piece received by more than 27,000 looking for London's latest events, attractions and offers.

• There is one spot available monthly
• The cost is $500.00/month
• Any Tourism London partner can buy up until the end of December 2024 (5 months available) on a first-come, first-served basis
• Artwork is the responsibility of the partner. Ad will need to be submitted in .PNG or .JPEG format and sized to 810 pixels wide x 464 pixels high

If you’re interested in this consumer newsletter ad space, reach out to Natalie Wakabayashi today.

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