Dear Partner in Tourism,

We hope your summer is off to a great start. With festival season in full swing, we’re seeing more visitors in London out and about exploring all the great things our city has to offer. We’ve compiled the latest local, provincial and national updates. Please take a moment to read about:

Tourism London’s Marketing Opportunities

In case you missed it, Tourism London launched additional marketing opportunities earlier this month. Last year, we removed membership fees for all of Tourism London partners. Since then, we’ve heard that you’re looking for more marketing opportunities with us over and above what your membership entails, and that you’d be willing to pay to play. For the rest of 2024, we’ve compiled a few marketing initiatives that we think will bring you this extra value. Opportunities include:

• A Summer Photo/Video Partnership Package
• Website Advertising: Three New Opportunities
• Monthly Consumer Newsletter Advertising

Limited spots remain open for each initiative. For more information on these opportunities and to sign up to participate, click the link below.

Tourism London’s Industry Newsletter Now Available Online

We know these newsletters are packed full of industry updates, funding details or reports you may want to reference again. To help you refer to this content in the future, we’ve created a section on our website where all Industry Newsletters will be saved and archived. Under our Partner section, there is a new Industry News tab where you’ll find all our 2024 Industry Newsletters to date. No more searching your inbox to find the details you need!

Boler Mountain Awarded 2024 June Callwood Outstanding Achievement Award for Voluntarism

Congratulations to the Board of Directors and the entire team of staff and volunteers at Boler Mountain as they were honoured with the 2024 June Callwood Outstanding Achievement Award for Voluntarism by the Ontario government. The June Callwood Award recognizes Boler’s outstanding group of volunteers who are essential in providing enjoyable outdoor activities such as skiing, boarding, biking, hiking and other activities which enhance healthy lifestyles including yoga and treetop adventures. The organization thrives on the dedication and hard work of its volunteer base, many of whom submitted testimonials to the award selection committee. From the entire team at Tourism London, congratulations Boler Mountain!

Yaya’s Kitchen Named an Ontario’s Southwest Signature Experience

Congratulations to Ontario's Southwest's newest signature experience: Yaya's Kitchen's Sahel to Soul: A Culinary Experience.

This unique culinary adventure offers an authentic taste of African cuisine, blending traditional recipes with modern flair. Yaya's Kitchen is not just about delicious food; it's an immersive cultural experience where guests can learn about African culinary traditions, enjoy live cooking demonstrations and savour a variety of flavourful dishes.

Destination Ontario Launches 2024-2027 Strategic Playbook

Earlier this month, Destination Ontario launched their Strategic Playbook 2024-2027 – a bold plan that will drive the organization and help support growth for the tourism industry.

The plan underscores tourism as a key economic driver for the province and commits to continued marketing excellence, while celebrating the vital role of industry collaboration and partnerships.

Crafted with insights from stakeholders, market intelligence, consumer research and staff input, the Playbook delineates four strategic priorities to drive Destination Ontario’s success over the next three years:

1. Making Strategic Investments
2. Aligning Outcomes Through Strategic Partnerships
3. Advancing Corporate Leadership
4. Levelling Up

Destination Ontario Launches New Corporate Newsletter

Destination Ontario also launched a new corporate newsletter, Destination Digest. This newsletter is designed to keep industry partners informed about their initiatives, share data and insights and explore ways the sector can collaborate and work together to strengthen Ontario's tourism industry.

Nominations Now Open for The Canadian Tourism Awards

The Canadian Tourism Awards, presented by the Tourism Industry Association of Canada (TIAC), recognizes the best and brightest in Canada’s tourism industry. From outstanding teams and organizations to individual luminaries who surpass all expectations, exemplifying a commitment to provide nothing short of exceptional tourism experiences from coast to coast to coast. Celebrate excellence in London’s tourism sector by nominating an outstanding individual, business or initiative. Nominations close on September 6.

Please share any updates from your business with us by emailing tourinfo@londontourism.ca or by tagging us on Instagram, Facebook or Twitter.

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