The OEV Main Street Mural Program has the aim of building community and beautifying the Old East Village neighbourhood. This program pairs five artists together for a total of five murals.
The program aims to facilitate new artist partnerships and mentorship opportunities. The mural installations were an integral part of the community events series, Only in OEV Fridays, which happens every second Friday in Old East Village. The high-profile and visible mural locations expand upon the existing public art found in Old East Village, creating art attractions for residents and visitors alike to enrich the experience of the neighbourhood.?
The OEV Mural Mentorship Program was supported by Fed Dev Ontario and My Main Street through the Community Activator Program.
ABOUT THE MURAL
The mural at 623 Dundas Street on The Root Cellar Café (temporarily closed) by Tova Hasiwar and Sylvie Verwaayen celebrates ecological sustainability and pollinators by depicting local plants and a honeybee in a bright, eye-catching composition using 21 colours weaved together. The Root Cellar Café Owners Jeff Pastorius and Ellie Cook also run On the Move Organics, a local grocery business specializing in food grown locally and sustainably, and LOLA Bees, a learning apiary. The mural encapsulates sustainable food systems, which is a value encapsulated through all their businesses. Ellie also describes how honeybees themselves are an “amazing model for how to live and work cooperatively.” The mural imagery also incorporates local pollinator plants such as the anise bloom and wild borage, and morel mushrooms native to the region.