The OEV Main Street Mural Program has the aim of building community and beautifying the Old East Village neighbourhood. This program pairs five artists together for a total of five murals.
The program aims to facilitate new artist partnerships and mentorship opportunities. The mural installations were an integral part of the community events series, Only in OEV Fridays, which happens every second Friday in Old East Village. The high-profile and visible mural locations expand upon the existing public art found in Old East Village, creating art attractions for residents and visitors alike to enrich the experience of the neighbourhood.
The OEV Mural Mentorship Program was supported by Fed Dev Ontario and My Main Street through the Community Activator Program.
ABOUT THE MURAL
Artists Jason Recker and Alayna Hryclik (soft flirt) are both inspired by music. “All You Need is Love” is a familiar Beatles song lyric and a positive message that Jason Recker wanted to convey to the Old East Village community to help bring a smile to people’s faces. Alayna runs the local business Soft Flirt and brings her specialty in illustration and handwritten text to the mural. As Jason describes, “with the exposure and location of this wall, it also had to be vibrant, so I went with a colourful 1960’s psychedelic vibe to bring it all to life.” No doubt, the mural has brought in a steady stream of selfie-takers!