The OEV Main Street Mural Program has the aim of building community and beautifying the Old East Village neighbourhood. This program pairs five artists together for a total of five murals.
The program aims to facilitate new artist partnerships and mentorship opportunities. The mural installations were an integral part of the community events series, Only in OEV Fridays, which happens every second Friday in Old East Village. The high-profile and visible mural locations expand upon the existing public art found in Old East Village, creating art attractions for residents and visitors alike to enrich the experience of the neighbourhood.?
The OEV Mural Mentorship Program was supported by Fed Dev Ontario and My Main Street through the Community Activator Program.
ABOUT THE MURAL
The mural at 632 Dundas Street by Amsa Yaro and Rain Bloodworth was created in collaboration with Angella Kyabaggu, the owner of K-laba Hair & Beauty Supplies Inc., and her daughter Ramona. Although K-laba wanted to celebrate that they are a Black-owned business that brought haircare to the Black community in London over 25 years ago, they also wanted to demonstrate that their reach extends much further. Angella explained how K-laba is for everyone and reaches a diverse range of people including the LGBTQ2S+ community, chemotherapy patients and people with Alopecia. The artists thought of the phrase “Love Starts Here” to convey the village as an inclusive community and the mural depicts a diverse group of people, celebrating their uniqueness. The mural also incorporates many recognizable Old East Village landmarks such as the Western Fair, Aeolian Hall and a nod to Old East Village’s heritage buildings. Elements of the mural also celebrate the arts and culture present in the village, such as hands holding a microphone and a paintbrush.